Horizon food and beverage operations are guided by three simple procedures: knowledgeable and dedicated supervision, a competitive positioning of the hotel's outlets in the marketplace, and a professionally trained staff. A hotel is often judged by their restaurant, lounge and catering services. Profitable food and beverage operations are the result of creative menus, exciting food and beverage promotions, defined standards and systems and skilled management. Horizon employs food and beverage experts who focus on the tastes of the targeted clientele, and monitor the market's response. Well conceived advertising campaigns, promotions, competitive studies, and frequent pricing analysis and menu strategy are techniques used to focus management's attention to the importance of the food and beverage profitability.